Proenza Schouler White Label, New York

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The casual, more accessible line of fashion house Proenza Schouler, White Label is designed more intimate, wearable, and comfortable for the modern, practical woman. Elevated by classic detailing that offers wearers the visual illusion of length, texture, and volume.
“A more casual lifestyle has always been true to who we are as individuals and true of many women in our lives,” said Jack McCollough and Lazaro Hernandez on why they launched the diffusion line. Our edit includes everything laid-back essentials from cozy knitwear to tie-dyed tops.