Proenza Schouler is a New York based womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. Defined by its fusion of craftsmanship and attention to detail with a sense of refined ease. Inspiration drawn from contemporary art and youth culture is combined with an emphasis on tailoring and the use of custom developed fabrics.
Proenza Schouler has won five CFDA awards and played an important role in reinvigorating American fashion. Awarded with the inaugural CFDA Vogue Fashion Fund award in 2004, the emerging brand was established as a leading talent in the industry.
In 2017, the brand’s secondary line, Proenza Schouler White Label was launched. White Label derives much of its language from elements found throughout the history of the main line but rendered in a more casual, accessible way.
A diffusion line of laid-back essentials – it is the Proenza Schouler style transformed quieter, intimate, and more wearable for everyday living.
This season is inspired by the head designers’ recent travels to Kauai after finally regaining the freedom to travel again, presenting a harmonious duality between freedom and restriction that relates to the present-day.
In a multitude of colours plucked from nature that speak to the coming seasons.
Made for the overwhelming sentiment many have to travel and see the world again.
This season celebrates the joy and pleasures of dressing up again, imagining what an intelligent and adult wardrobe could look like for a life post-pandemic as many reemerge into a world that has greatly changed.
Distinctive proportion play exists throughout, with knits sculpted into soft, feminine structures perfect for everyday wear.
Colours brighten up the collection, a thoughtful balance between warm marigold shades and cobalt blue hues perfect for the approaching season.
This collection exists in the most liminal of times where one foot remains in the comforts of the bubble we know while the other stands firmly in the unknown moments we are now beginning to enter.