Barena Venezia, an Italian brand founded by Sandro Zara, is known for its classic Venetian style. The inspiration for the collections comes from traditional garments. The casual sportswear for men and the elegant staples for women are all expertly handcrafted with speciality fabrics from former mills in the region.
This small, family-owned company has significantly influenced the way men (and women) fashion in and outside of Italy over the past twenty-seven years. Before “sprezzatura” and “soft tailoring” became go-to terms for fashion editors, Barena was showing men how to dress casually and with class utilizing sartorial fabrics for rather sporty, workwear garments.