Frivolous Urbanity with Proenza Schouler White Label Fall Winter 2022
A diffusion line of laidback essentials - White Label was launched in 2017 and is the ready-to-wear extension of New York-based luxury fashion house Proenza Schouler. The label celebrates easy versatility and relaxed, everyday essentials of contemporary design.
It sees the Proenza Schouler style transformed quieter, intimate, and more wearable for everyday living, with the aim to meet the needs of the Proenza Schouler woman for a more laid-back and personal wardrobe offered at a more accessible price.
Made for the intelligent women of today, this season introduces urban clothes with the modern incorporation of frivolous elements. Think subtle textures and understated details on a balanced palette of neutral tones and bolder hues.
Intelligence and urbanity is explored through the silhouette - showcasing a play on softer, body-skimming shapes that allow for maximised comfort and functionality.